Summer and a green bag, perfect

For their summer brand campaign, Woolworths wanted to challenge themselves and their brand by (for the first time) sharing a distinctive point of view. The magic of a New Zealand summer has always been its relaxed simplicity, but somehow it got complicated. Now the bach needs wifi, our tents are inflatable and we’re dragging so much to the beach we need actual trolleys. This campaign positions Woolworths as the everyday champion of the simple summer Kiwis really love. While making the green Woolworths bag an iconic vote for a summer of fresh simplicity.